Complex rebate ladders look clever in a spreadsheet and die on the shop floor. Franchise partners need trade offers they can say aloud while standing at a counter: what the retailer gets, what they give, and when it ends.
We structure offer matrices by retailer tier and keep language short enough for staff briefing cards. That way national marketing intent survives contact with a busy store manager in Sathon or a provincial market town.
Simple offers also make reporting easier. When every partner describes the deal the same way, HQ can compare results without decoding ten versions of the same promotion.